Chaps
Ownership change can destabilize a business. We showed the warmth of the new owner to an audience of sixty thousand people.
Brand filmSpokane, WA · Nationwide
We make the other kind. Brand films, social content, and paid campaigns for businesses that want to see what happened after the post went up.
Every lens has one stop where it's sharpest. On most glass it's f/5.6 — wide open enough to stay cinematic, stopped down enough to hold detail. That's the whole idea.
Selected work
Different industries, same brief: make something people actually finish watching, then put money behind it.
Ownership change can destabilize a business. We showed the warmth of the new owner to an audience of sixty thousand people.
Brand filmOur scope stays clear. Comedy is the easiest form of attention for an otherwise boring product.
CommercialA love story about a man and a very messy car. Nobody makes emotional advertising for detailers, which is exactly why it worked.
CommercialCrops were failing. Educating the community rallied support for their small business.
Brand filmWhat we do
Most shops hand you a file and disappear. Most agencies buy ads with footage they didn't shoot. We do both, which is why the work gets better every month instead of staying the same.
01
The anchor piece. One story, told well, that everything else points back to.
02
Vertical cutdowns built for the feed, not trimmed down from something that wasn't.
03
Meta, TikTok, and YouTube. We run the tests, kill the losers, and scale what's working.
04
Product, food, space, and team. The library your site and your feed run on all year.
How it works
Three months is the shortest honest timeline. Month one is production, month two is where the data shows up, month three is where it compounds.
Month one
Strategy session, then one or two production days. You come out with the brand film, a bank of vertical cutdowns, and a stills library.
Month two
Creative goes live across platforms. We test angles against each other, cut what underperforms, and put budget behind what holds attention.
Month three
Spend moves to the proven ad. You get a plain-language report on what ran, what it cost, and what it returned. No dashboard homework.
Start here
Twenty minutes on your current creative and spend — what's earning, what's burning, and what we'd shoot instead. Four a month.